Phase One Endurance - World Endurance Motorcycle Racing Team
Team History
Team Achievements


"This remarkable success story began in 1985 and continues today. In an engineering battle on the scale of David and Goliath, Phase One won the World Endurance Championship on a budget the size of a works team catering bill."

Gareth Davies, Daily Telegraph, September 1998



Phase One Offer:
  • the best TV exposure in the sport
  • a great Eurosport commentary opportunity
  • the most exciting team building and guest hospitality in the pit lane
  • a captive ABC1 audience of 120,000 at each meeting
  • use of our library of images, web site and media infrastructure
  • invitations to our guest track days and events
  • the Phase One Team at your exhibitions and shows
  • a high exposure across Europe
  • our team presentations and displays into your workplace, exhibition or trade show
  • promotion of your corporate themes

    Your involvement can be as little as providing baked beans for the season, or as much as title branding. We have the very best people and complete flexibility.

    Zhuhai 6 Hours, 2004
    Companies are always looking for new and effective ways to promote their products and services. Endurance motorcycle racing can offer a dramatic alternative to conventional promotional methods. The Phase One Endurance Team in particular is ideal for a variety of marketing and corporate opportunities. We could be in your colours promoting your products on track and TV.

    Endurance racing in particular offers several benefits over other forms of motorcycling. With the races lasting 8 or 24 hours, the exposure of the Team and sponsors is much greater than in other types of racing, particularly at the 24 hour events, where the Team is visible around the clock for 2 days.
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    The World Endurance Motorcycle Championships receives extensive television coverage throughout Europe. Russell Benney, the Team Manager is a regular commentator on the Eurosport channel and ensures that the Team's sponsors receive regular exposure.
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    As well as the coverage received at the races, companies can bring guests or staff to the events. Phase One offer impressive corporate entertainment facilities for all occasions. Over a race weekend the Team can look after everything during your stay. The Team Manager and riders will give a talk about the Team's strategy and take people to the paddock and pitlane to experience the race day excitement.
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    The crowds at an endurance race are a high proportion of ABC1 in profile, offering an educated and prosperous target audience for any advertising. All of these give sponsors increased exposure to a diverse world-wide audience.
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    Support from the supporters club

    The Team have a 500 strong supporters club who all receive regular newsletters. The Team's web site is one of the first to post race results and reports, and receives 2,500 hits per week from fans keen to find out about the Teams activities.
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    The Team regularly attend exhibitions and shows for sponsors, as well as undertaking product testing for component suppliers.
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    For a company with genuine aspirations for promotion in Europe, Phase One offer an ideal and cost effective way to reach your target audience. The Europeans are ardent endurance racing fans, offering a large captive audience to a sponsors promotions.
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    On the podium at the 2003 Suzuka 8 Hour race.
    The Team receives a high profile in the National and trade press. As the only UK based team, the attention is increased even further, with all of the 10,000 strong British contingent at these races willing Phase One to victory.

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    End message:

    Phase One are a proven World Championship prospect; without question they will feature highly. The opportunities are enormous and the rewards considerable - be on board, it will be worth it.

    Please do this. Consider the advantages for your company. Consider the flexibility of Phase One's approach. Now please contact Russell Benney, Team Manager, on tel/fax +44 (0)1278 652439, or email Russell@PhaseOne.co.uk.

    Team manager Russell Benney presents the World Endurance Championship trophy to 2003 sponsor Nick Barnes.
    Team History
    Team Achievements


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